CI Group

How to truly improve workforce and customer motivation The theory goes that people are motivated to do better or work harder or contribute more when their efforts serve a purpose... when they, serve a purpose. In this TED talk from...

Don't cry wolf on content... During a recent multi-agency review of a clients social media programme(not ours by the way!)I was stunned to see the extraordinary amount of social posting going to potential clients but that was generating an almost...

Pepsi encourage Changing Behaviours in their customers... Christmas ad’s have become something of a specialist genre in their own right. Here’s one from Pepsi Max, by AMV BBDO, that builds on the Pepsi brand values of ‘bold and unexpected‘ by...