Of course, getting to simplicity, strategically and creatively, can be complex. That’s what we do. Creating and developing effective brands, strategies and communications to win our clients awareness, sales and loyalty.
We’re called Roundtable Agency because we work in a way that brings together all of the necessary knowledge and expertise that our client’s campaigns need. We deliver the best and most effective work with everyone at the table.
We aim to truly get inside the brief and uncover insights that will drive the best solution. There are no boundaries, often no single answer. We use one or more of our repertoire of creative skills and strategic expertise and experience across advertising, promotions, CRM, social, content and culture marketing.
OUR BROAD SCAN APPROACH
We take a media and discipline neutral solution based approach. What’s the best way to fulfil the client objectives?
We use our proprietary Y model to truly get inside the brief and uncover insights that will drive the best solution. And there are no boundaries, often no single answer. We use one or more of our repertoire of creative skills and strategic expertise and experience across advertising, promotions, CRM, social, content and internal culture marketing.
In our quest for the answer we might use some of our specialist techniques which include:
Market insight and business knowledge allows us to create an informed, appropriate and deliverable marketing plan. Our clients rely on us to provide a clear outlook on the landscape, their buyer personas and associated behaviour.
We enable our clients to develop and deliver tactical marketing programs that are relevant to their audience. Our full-service approach brings an understanding of the target market, we build campaigns and initiatives that play to their needs and key business objectives.
Following the initial discovery phase with our clients, Roundtable work collaboratively with you to create the correct brand assets and communications. This can be delivered on any platform – digital, social, experience and print. Whatever works for you!
Following campaign kick-off, we analyse performance in real-time, pivoting the content strategy if necessary. As the audience provides data and insights, we define what is working and help our clients adapt rapidly to maintain relevance.
Pearl Analytics uncovers the insights and opportunities in a business’s data pool that can be turned into profitable actions and strategies. Our step by step ROI driven approach, where every individual step delivers the insights that provide a foundation for the next, collectively builds into a highly cost-effective digital transformation.
Roundtable are an Insight & Digital Strategy agency offering considered, creative communications campaigns for consumer, B2B and B2E markets in the UK and beyond. Specialist services include insight development, strategic marketing programmes, brand positioning and audience-led content strategy.
A powerful merging of CI Digital and Diginut creates a highly experienced and cutting-edge capability in design, UX and build across all sectors. Specialist services include consultancy and digital strategy, branding and design, mobile and app development, reporting and analytics.
Ellipsis is a design agency and creative studio with a 20-year legacy of producing brand identities, design for print, digital and web design, events, animations, films and office branding for many global and UK brands across B2B, FMCG and technology sectors. The agency also offers a full suite of production and executional services.
CI has over 25 years of expertise of award-winning innovation in live and experiential events and reward and promotional programmes. They create outstanding staff, trade and consumer engagement globally, through both analogue and digital programmes for blue chip IT, telecoms, FMCG, travel and B2B clients.
Who do you want to influence? What do you want them to think? We influence behaviours for brands and businesses. Providing reach, driving engagement and measuring return.
Based in Fitzrovia we are at the heart of London.
Come and visit us to see how we can utilise strategic thinking to enhance your brand.